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AG1 and Bloom are the two most popular greens powders in 2026, but they’re aimed at very different buyers. AG1 positions itself as a premium, all-in-one nutritional foundation at $79/month. Bloom targets budget-conscious buyers (especially on TikTok) at roughly $40 for 30 servings.
We bought both, used both for several weeks, and dug into the formulas. Here’s how they compare — and who should buy which.
| Feature | AG1 | Bloom Greens |
|---|---|---|
| Price | $79/month | $40 |
| Per Serving | $2.63 | $1.33 |
| Form | Powder | Powder |
| Dose | 12g | 6.29g |
| Servings | 30 | 30 |
| Rating | ★ 4.3/5 | ★ 4.2/5 |
| Best For | All-in-one convenience if budget isn't a concern | Budget-friendly greens with good taste |
| Check Price | Check Price |
Formula and Ingredients#
AG1#
AG1 packs 75 ingredients into a 12g serving, organized into four proprietary blends:
- Raw Alkaline Superfood Complex (7.2g) — Spirulina, wheat grass, barley grass, chlorella, and more
- Nutrient Dense Extracts, Herbs & Antioxidants (2.7g) — CoQ10, milk thistle, ashwagandha, rhodiola, and others
- Digestive Enzyme & Super Mushroom Complex (154mg) — Reishi, shiitake, and digestive enzymes
- Dairy-Free Probiotics (7.2 billion CFU) — Lactobacillus acidophilus, Bifidobacterium bifidum
AG1 also includes B vitamins, vitamin C, zinc, chromium, and biotin at listed doses.
The total formula weight of 12g per serving is substantial. The problem is the proprietary blend structure — you know the total weight of each blend but not individual ingredient amounts. For $79/month, you’d expect full transparency.
Bloom#
Bloom’s formula is simpler and smaller at 6.29g per serving:
- Greens & Superfoods Blend — Organic wheat grass, barley grass, spirulina, chlorella
- Digestive Blend — Digestive enzymes (amylase, protease, lipase, lactase, cellulase)
- Spectra Antioxidant Blend — Fruit and vegetable extracts
Like AG1, Bloom uses proprietary blends. Individual ingredient doses are not disclosed. The smaller total serving size means less of everything per scoop compared to AG1.
Verdict#
AG1 has a more comprehensive formula by a wide margin. But both use proprietary blends, which means neither brand tells you exactly how much of each ingredient you’re getting. If ingredient transparency is your priority, consider Transparent Labs Greens instead.
Third-Party Testing#
This is where the gap is widest.
AG1 is NSF Certified for Sport — one of the most rigorous independent certifications available. NSF tests every batch for over 200 banned substances, verifies that the label matches the actual contents, and audits the manufacturing facility. This is the same certification required by many professional sports leagues.
Bloom does not have NSF, USP, or any comparable third-party certification. The company states they test internally, but without independent verification, there’s no way to confirm label accuracy or purity.
For anyone who cares about verified quality, AG1 wins this category decisively.
Taste and Mixability#
Bloom takes the taste crown. Their flavored options (Berry, Mango, Coconut, and seasonal varieties) are genuinely enjoyable — sweet, fruity, and nothing like the typical “liquid lawn” greens powder experience. This is a big part of why they’ve gained such a following. If taste has stopped you from using greens powder in the past, Bloom solves that problem.
AG1 has a single flavor: a tropical-pineapple blend. It’s pleasant for a greens powder — better than most competitors — but it still has an unmistakable grassy undertone. Most people find it fine but not exciting. Mixability is good for both products.
Value and Cost#
| Metric | AG1 | Bloom |
|---|---|---|
| Price | $79/month | ~$40 |
| Per serving | $2.63 | $1.33 |
| Servings | 30 | 30 |
| Formula weight | 12g | 6.29g |
| Cost per gram | $0.22 | $0.21 |
An interesting data point: when you normalize cost by formula weight (cost per gram), AG1 and Bloom are nearly identical. You’re paying roughly the same per gram of formula — AG1 just gives you more grams per serving.
Whether AG1’s larger serving size justifies the higher price depends on whether those extra grams contain meaningful doses of useful ingredients. Without full label transparency from either brand, this is difficult to verify.
Individual Product Breakdown#
AG1 by Athletic Greens
| Form | Powder |
| Dose | 12g |
| Servings | 30 |
| Best For | All-in-one convenience if budget isn't a concern |
- 75 vitamins, minerals, and whole food ingredients
- Includes probiotics and adaptogens
- NSF Certified for Sport
- Pleasant taste for a greens powder
- Most expensive option by far
- Proprietary blend hides individual doses
- Subscription model pushes recurring cost
- Not available on Amazon
Bloom Nutrition Greens & Superfoods
| Form | Powder |
| Dose | 6.29g |
| Servings | 30 |
| Best For | Budget-friendly greens with good taste |
- Affordable compared to AG1
- Great taste with multiple flavors
- Good digestive enzyme blend
- Popular with younger demographic
- Lower total ingredient dose than AG1
- Proprietary blends
- Not third-party tested (NSF/USP)
- Heavy social media marketing
Who Should Buy AG1#
- You want a comprehensive all-in-one formula (greens + vitamins + probiotics + adaptogens)
- Third-party certification (NSF Certified for Sport) matters to you
- You’d otherwise buy multiple separate supplements
- Budget is not your primary concern
- You’re comfortable with a subscription model
Who Should Buy Bloom#
- You’re new to greens powders and want an easy entry point
- Taste is a top priority
- You want to spend roughly half the price of AG1
- You primarily want greens and digestive enzyme support
- You don’t need comprehensive vitamin/mineral coverage
Our Bottom Line#
If budget allows and you value verified quality, AG1 is the better product — more comprehensive formula, NSF certification, and higher per-serving ingredient weight. The proprietary blend is the main knock against it.
If you’re cost-conscious or just starting out, Bloom is a perfectly fine option for basic greens supplementation. Just don’t expect it to replace a multivitamin or probiotic.
And if you want full ingredient transparency from a greens powder, skip both and look at Transparent Labs Prebiotic Greens.
For our full rankings, see our best greens powders guide.
Frequently Asked Questions#
Is AG1 worth double the price of Bloom?
It depends on what you value. AG1 offers roughly double the formula weight, NSF certification, and a more comprehensive ingredient list. If you’d otherwise take multiple supplements, AG1’s all-in-one approach may save money overall. If you just want basic greens, Bloom is fine.
Which tastes better?
Bloom, by most accounts. It offers multiple sweet, fruity flavors. AG1 has a single tropical-pineapple flavor that’s pleasant but grassy.
Are either of them third-party tested?
AG1 is NSF Certified for Sport. Bloom does not have comparable third-party certification. This is a meaningful quality difference.
Can Bloom replace AG1?
Not directly. AG1 includes vitamins, minerals, probiotics, and adaptogens beyond the greens blend. You’d need additional supplements to match AG1’s coverage.